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Ronnie coleman
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THE ECNOMOIST
There is an old Army joke about a sergeant-major who asks his platoon whether any of them are interested in music. When four hands go up, the sergeant says “Right, lads. You can carry this grand piano down to the officers’ mess.”
Job recruitment has become more sophisticated since that story first did the rounds. Today’s careers require a lot more than just raw muscle but that sometimes makes jobs hard to define. The unfortunate result is a form of “adjective inflation” in recruitment ads as employers attempt to make routine tasks sound exciting.
RIDE-HAILING APPS are hardly new, and neither are helicopter flights, but the combination of the two is still rare. Uber is among the companies hoping to change that.
Since June 9th frequent users of its app can reserve a seat on an Uber Copter. The new service features a helicopter flight between Lower Manhattan, in New York, and the city’s JFK airport. Skipping rush-hour traffic costs customers between $200 and $225, but saves them a couple of hours. That is how long it can take to drive the distance in heavy traffic; Uber Copter will cover it in 8 minutes.
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